So you’ve decided to include some video on your website, or to use a promotional film to market your brand. Congratulations! But what’s next?
Below I have included a few tips to help you to start to plan exactly what you are saying and who you are saying it to. This is by no means a comprehensive list, just intended to help you think about the end goal for your digital content as having this in mind at the start of the project can be invaluable!
Think about your audience. Who are you trying to reach? Is your video intended to attract new clients or to provide information to existing clients? If it is aimed at your current clients, then who exactly are they? Do the age/interests/location/etc. of your clients change the type of video that you want to make?
What is your video trying to do? You might be trying to gain more clients directly, perhaps with an advert. However, if your video is part of your social media content the video may provide another purpose – to sell yourself and build people’s confidence in you as a brand. There are many different types of digital content, so think about what might work best for you.
I Hope this has been helpful, but that’s it for now!
Check back next week for the last 3 tips!