Welcome back for Part 2 of my guide, enjoy!
How will you use your video? Are you going to use the video exclusively on your website? Are you going to be creating DVDs and sending them to people? Is your video going to be part of a series? This can influence the length and content of a video – if you want to send people a DVD, then chances are by the time they get around to watching it, they have already seen your brand name on the letter you sent it with (or the box of the DVD) and have decided to watch. However, if you will be tweeting your content and one of your followers re-tweets there is a chance that whoever clicks the link has no idea who you are or what you do – which means you need to include information about how potential clients can reach you.
How are you going to market your video, and how does your video fit in with your marketing strategy? You might want to use social media to let clients and potential clients know about who you are and what you do, but how will you achieve this? Are you going to release a video every day? Week? Month? How will people know when a video is going live? Consider whether you want to blog about when videos are going to be added, or whether you want to schedule your content to come out every Friday, for example.
- Practice! Standing in front of a camera and talking is strange. The more you can practice delivering the content the better! Try presenting your content to a mirror, filming yourself with a smart-phone, or, if you teach a class, try out the video content on them first. People look best when they appear natural in front of a camera – if this isn’t you then the best way to get this result is practice practice practice!